As such, it would not be surprising at all if the company decides to add ads back into the game at some later point in time. The team also welcomes Alexander Volkanovski to the 5 star club and gave him a bald head. It is also interesting to see that EA appears to be apologizing for not communicating the changes to players ahead of time rather than for placing commercials in a premium title in the first place. Steve Noah Published on AugThe latest EA Sports UFC 4 patch has arrived today adding Marlon Vera to the roster just ahead of his big fight against Dominick Cruz this Saturday. It is very important to note that these advertisements were not included in the original release of the game and were only added a month after release. EA SPORTS UFC 4 UPDATE 11 UPDATEThank you for your continued feedback on EA SPORTS UFC 4. UFC 4 Update 11.00 Hits PS4 With Two New Fighters Including Dan Ige Michael Harradence / The UFC 4 update 11.00 patch notes have been revealed by EA Sports, confirming two new fighters. We want to make sure our players have the best possible experience playing EA SPORTS UFC 4, so ad integration in the Replay and overlay experience will not be reappearing in the future. We realize that this should have been communicated with players ahead of time and that's on us. The advertisements have been disabled by the team and we apologize for any disruption to gameplay that players may have experienced. It is abundantly clear from your feedback that integrating ads into the Replay and overlay experience is not welcome. This type of advertising inventory is not new to the UFC franchise, though we have typically reserved displaying ads to specific main menu tiles or Octagon logo placement. Now, EA has removed these commercials, stating that:Įarlier this week, the team turned on ad placements in EA SPORTS UFC 4 that appeared during the “Replay” moments in gameplay. EA Vancouver has released another hefty update to EA Sports UFC 4 The EA Sports UFC 4 update 11.01 for May 14 seems to be a rather small one related to online issues. EA decided to add full-on commercials in the middle of gameplay in a $60 game a month after it's release so it wasn't talked about in reviews from r/assholedesign EA Sports UFC 4 Update 11.01 May 14 Breaks Out for Online Match Fixes.
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